The Senna Brands company, created by the family of three-time world champion Ayrton Senna, was featured in the magazine Total Licensing, which has international repercussion and advertisers in over 35 countries.

The published material highlights the company’s ramifications, with three important marks for the perpetuation of Ayrton’s legacy.

The signatures Ayrton Senna, Senninha and Senna even had some of their actions disclosed in the article, such as the launch of the LEGO Technic McLaren Senna GTR, the partnership between Senna Brands and TAG Heuer, the ‘Senninha na Pista Maluca’ series and much more.

Check out the full article published in Total Licensing below, which had three pages in English (106, 107 and 108).